Rosewood São Paulo

Rosewood São Paulo’s design draws from Brazil’s rich cultural diversity, with materials exclusively sourced locally and interiors crafted by Brazilian artisans under the artistic direction of Philippe Starck. The meticulous restoration of the historic Matarazzo Maternity building used durable dolomitic marble from southern Brazil, preserving its architectural legacy. The property’s innovative Mata Atlântica Tower, designed by Pritzker Prize-winner Jean Nouvel, features a vertical garden with 250 towering native trees, contributing to a biodiversity program aimed at restoring the flora and fauna of the Mata Atlântica rainforest. As part of Cidade Matarazzo, the project is recognized as one of Brazil’s greenest developments and the country’s largest recycling initiative, built entirely with local and reclaimed materials. Through its Rosewood Sustains program, the hotel embraces circular hospitality by minimizing environmental impact and protecting natural resources for future generations. Complementing this is Rosewood Empowers, which fosters equal opportunities by prioritizing local hiring, sourcing, and community partnerships.